
Uploaded 2026-08-09 18:41 · active
MATTY WHALLEY Salesforce Tech Lead, Platform Ownership & Large-Scale Migration [email protected] | 416-826-9072 | Toronto, Ontario, Canada SUMMARY Twenty years of continuous, hands-on Salesforce platform depth, since 2006, spanning Visualforce-era customization through to modern Lightning Web Components, Flows, and REST-based integration patterns. Expert in Salesforce Reports and usage of Report Types Created numerous apps, plugins, and frameworks in Salesforce. With some apps having 20K+ Users across separate client orgs. Led a production org migration moving over 10 million live and 20 million OwnBackup archived records, including Chatter and attachments, and retired a managed package the org had built heavily on top of, with no disruption to business operations. CORE COMPETENCIES PROFESSIONAL EXPERIENCE Zensurance | Toronto, ON (Remote) Tech Lead - Jan 2023 - Present Completed a production org migration moving over 10 million live and 20 million OwnBackup archived records, including Chatter and attachments, into a new org with no disruption to business operations. Serve as the company's primary technical resource for Salesforce, monitoring platform usage and API consumption and providing alternate solutions when capacity or capability issues arise. Developed and implemented a scratch org framework that goes through 150 environments per day Provide ongoing guidance and mentorship to other team members, and heavily contributed to numerous product initiatives. Worked closely with the business to identify requirement gaps and deliver products with heavy usage. Listened to User and Leadership feedback to improve processes in Salesforce with 100% platform adoption. Team Lead - Mar 2022 - Jan 2023 Responsible for a team of 8, using Salesforce and MERN technologies. Worked directly with business and product stakeholders on cross-functional initiatives. Assisted and monitored broker issues, and drove cross-team collaboration and knowledge sharing. Senior Salesforce Developer - Jun 2021 - Mar 2022 Delivered Salesforce solutions using Apex, Lightning Web Components, Flows, REST, SOQL, SOSL, and Dataloader. Developed a custom RingCentral Call Log integration with Salesforce Tasks with Call Records attached. Served as Salesforce, HubSpot, and RingCentral subject matter expert for the organization. Refactored code to meet Apex best practices. Tier1 Financial Solutions | Toronto, ON (Hybrid) Senior Developer, Client Services - Feb 2016 - Jun 2021 Lead developer for the Client Services team, building solutions and customizations using Apex, Visualforce, JavaScript, HTML, CSS, jQuery, and proprietary frameworks to integrate with other products. Mentored other developers on the team and assisted with goal setting. Estimated work and feasibility for new engagements, and interviewed candidates for open roles. Travelled to client sites in the US, UK, and Australia to support enterprise implementations. Developer, Strategic Projects - Sep 2011 - Feb 2016 Built marketing-exportable reports to Word and PDF using Visualforce. Developed solutions and applications supporting the Sales and Support phases of the client lifecycle. Worked closely with the CEO on company-wide initiatives. CRM Support and Deployments - Sep 2006 - Sep 2011 Mastered the Salesforce Deployment API, including fixing Apex Test Methods. Responsible for deploying managed and unmanaged code and configurations to production. Completed support requests with consistently high client satisfaction. ADDITIONAL EXPERIENCE Customer Service Representative | ClientLogic, Sep 2003 - Sep 2005 Assistant Systems Administrator | ClientLogic, Sep 2004 - Sep 2005 Systems Administrator | ClientLogic, Sep 2005 - Sep 2006 EDUCATION Java, Ryerson Sep 2010 - Dec 2010 Networking, Humber College Sep 2001 - Jun 2003 TECHNICAL SKILLS Apex, Lightning Web Components (LWC), JavaScript, SOQL, SOSL, HTML, CSS, jQuery, Visualforce, REST, SOAP, JSON, XML, SFDC/SFDX Deployment API, Apex Test Methods, Dataloader, Managed Package Creation, Salesforce Digital Experiences (formerly Communities), Sales Cloud, Service Cloud, Platform Unlimited and Enterprise Editions, RingCentral BUSINESS ANALYSIS & METHODS Team leadership and mentorship, hiring and interviewing, vendor and contract negotiation, technical program delivery, cross-functional collaboration, stakeholder management, platform capacity governance, estimation and feasibility analysis, production migration planning, client-facing delivery
